What is Lead Generation

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Articles, white papers, customer cases... Our team of experts takes care of everything to increase your traffic and arouse the interest of your targets. Want to learn more about the intricacies of content marketing? Today 78% of marketing professionals prioritize the acquisition of new customers in their strategy, compared to only 46% in 2020. For many companies, marketing activity is entirely focused on this objective which allows the increase of the customer portfolio and therefore the commercial development of the company.

For this, there are many methods, some of which are Phone Number Data more adapted to the specificities of the BtoB market. You probably already apply it. However, with the development of digital practices, lead generation methods continue to evolve. It is therefore important to regularly update yourself on new practices. Here is an overview of BtoB lead generation and how to apply it most effectively within your business.  





What is a lead? First of all, let's see what a lead is. A lead is a person who shows interest in one of a company's products or services. Lead generation can be spontaneous or the result of commercial canvassing. A lead is distinguished from a prospect by its degree of maturity in the purchasing process, of which there are generally four levels: The suspect : this is a contact whose needs we do not yet know and who is most often at the discovery stage.