Company and not take it for granted

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Here, we will explain the method of keyword selection that is straightforward and leads to results, advocated by Sakura Saku Marketing Co., Ltd. We will also introduce the flow of content production, so please use it as a reference. Thoroughly understand your company's products and services The first step in choosing the right keywords is to deeply understand your company's products and services. This is also an important step towards user understanding. Specifically, let's analyze the following points.


The appeal of your own products and services The most appealing point Advantages compared to competitors A thorough understanding of these points will determine the quality of future keyword selection and content production. It is important to reorganize what you already know about your  Set up  Special Data personas based on the users in mind As you deepen your understanding of your company's products and services, you will be able to develop a concrete image of who your company's customers are.







Analyze your users by imagining things like ``What kind of demographic will support your company's products and services?'' and ``What kind of potential customers will your company's strengths appeal to?'' Then, carefully set up a "persona", which is the image of the customer you want to capture through SEO measures. A persona is a more specific customer image that is created by adding various factors such as values ​​and lifestyle to the target group of your company's products and services.