The call-to-action at the end encourages you to click

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To be more precise: A few short sentences and a pleasant message can help you achieve goals on your homepage, landing pages or elsewhere on your website or online shop and motivate the user to convert. Microcontent: A definition What is Microcontent? The UX experts Jakob Nielsen and Hoa Loranger define the term as follows in an article : Microcontent is a type of UX copywriting in the form of short text fragments or phrases, often presented with no additional contextual support. Microcontent usually communicates key messages in a concise form.


it can be used to describe an article or long blog post, add clarity to an interface, or encourage a Special Data desired behavior. In plain English: Microcontent refers to a form of copywriting that is intended to have a positive influence on the user experience. The term describes short text fragments and sentences that often without additional context, Convey key messages succinctly, describe something, provide clarity or encourage certain user behavior. According to this definition, the following types of text can be considered microcontent: Snippets Teaser texts (e.g. for blog articles) Headlines Notes and explanations about interfaces Email subjects and much more.




Here are a few concrete examples: Snippet to article for snippet optimization The snippet for our article about snippet optimization is intended to make the user want to click. Teaser texts on a junique landing page Junique presents its home accessories in short teaser texts. Agency contact page The digital agency 1000grad.de uses its contact page to address the user personally and introduce itself in a friendly way. Mircocontent at Canva.com Canva.com makes the user's waiting time while downloading a design easier by displaying quotes from famous people.