CRO tests to see if you can get a little more business value out of it.

mdimranhasan409

We spent $648.00 on Facebook ads that drove over 2,000 clicks and which also resulted in 3 new paying customers.” Not bad ROI there. Notice his targeting strategy as well: “Our first ad targeted employees of big publishers like BuzzFeed, Refinery29, Quartz, and Mashable.” This got them some big links, which had a nice trickle-down effect, as more exposure tends to beget more links. Step 7: Maintenance The final ingredient in your cornerstone content is time – give your beautiful creation a few months to accrue attention, shares and links, while keeping an eye on performance. Most of the traffic will likely come from email and social sources at first, but over time, you want to see traffic coming in from organic search as well. So let’s fast forward and say you’ve done everything right (is it hard being so perfect?) and you’re really happy with your content’s performance.[size=13.3333px]

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Is it time to kick back and relax? relaxing Don’t get cocky, outline man Not exaaactly. You want Benin WhatsApp Number your cornerstone content to be evergreen, so you should check in at least quarterly to make sure everything is working smoothly and look for opportunities to make it even better. Such as: Keep it impeccably up to date. If there’s suddenly a big new trend in beard-growing, your content should include it. If you recommend specific products, make sure they’re still available, the prices are accurate, and so on. If your cornerstone content is an app or tool, can you add new features? Can you improve the UX or make it faster? Try running some.




Test a different exit offer, or a different first email to send out to people who join your list. If years go by and you’re still seeing return value, consider giving your content a style refresh now and then. You don’t want it to look outdated even if the content is still fresh. Fonts, images, and layouts may need to be revisited for the times. Nobody puts baby in a corner 4400 words later, I sincerely hope you are AMPED to create your site’s first cornerstone content piece. It’s going to be a lot of work, but man is it going to feel good when you’re finished. Still have questions about how this works? Let me know in the comments.