Here are other interesting ways

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To use the feature: Preferences on specific topics The best time of day to launch or publish content General opinions about products or services In fact, polls are widely available, as they can also be created on YouTube, Twitter, and Facebook, just to name a few examples. Questions Once again, on Instagram, invest in the question box. It follows the same strategy style as the two previously mentioned formats, but with the possibility for the follower to deliver more specific answers. Therefore, follow a more complete line as well, taking the opportunity to explore subjects more deeply.

instagram question example Viral content example of viral content This type of content is easily applied to any social network, strategy, or brand profile. Invest in more playful content and explore everyday situations that can spark the user’s interest in sharing it with ICTP Conference 2017 people in their daily circle. Games See this photo on Instagram We’ve emojified your favorite DisneyChannel shows! How many did you guess correctly? Tell us in the comments A post shared by Disney Channel disneychannel) on Jul , at :am PDT Another way to apply interaction on social media is with games.



We use as an example a word search game, which instigates the follower to share his answers in the comments tab. It is also possible to combine games with platform resources, such as stories, encouraging the follower to pause the screen at a specific time. It is interesting to note that, in addition to holding users’ attention, you also gain an increase in screen time. State of Marketing Report BONUS: Using social media to promote different interactive content.