As digital transformation has brought

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E-health: also an organizational issue “The first challenge of E-health is to think that it is more than a technology issue, it is above all an organizational issue ” explains Benjamin Sarda, Marketing Director at Orange. “ From the moment we implement a new tool, we sometimes have to completely reinvent the way we are going to deliver care , how we are going to manage the relationship we have with the patient .


And it can go quite far, it can even lead to the creation Chinese Malaysia Phone Number List of new functions, the creation of new jobs or new groups of jobs. » Bringing developments to health marketing requires, for user companies, changing the way they work and collaborate . However, we must avoid making changes painfully.  and still brings, points of friction in companies, the E-Health sector must also prepare employees for structural changes.




It will thus be able to better support its products or solutions with users and patients. E-health: communication that lacks visibility Between January and March 2020, “healthtech” collected a total of $8.2 billion worldwide , up 76% compared to the first quarter of 2019. But despite these good figures, the majority of French people are little current of innovations. And if we add to this the brakes on data processing, we obtain either ignorance in the best case scenario, or distrust.