The website must stand

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This is the key to increasing recognition, conversions and profits. What is worth knowing about this topic? Website – the first step of positioning Although this is an obvious point, it is often overlooked. In order for us to start positioning, we must have a modern, functional website. This is the basis without which we will not move forward and achieve high positions in search results. If your website was built several years ago, using old technologies, it may no longer meet users' expectations.
  
It will also not be adapted to the current needs of the Internet environment. It is highly probable that implementing changes that are important for positioning will be very difficult or even impossible. This, however, results in higher costs and lower positioning effects . In photo retouching such circumstances, the best and most economical solution will be to build a new website. New website and positioning Website design and structure and positioning out in terms of design and be pleasing to the eye. Nobody likes websites that feel too cluttered. Even if users land on such a website, they leave it quickly.



An increase in the bounce rate , and a high bounce rate means a drop in Google rankings. The structure of your website is also an important Google ranking factor. We're talking about a logical division into categories and subcategories and an intuitive shopping path. It is assumed that the user should reach each URL in a maximum of three clicks. In the case of old CMS systems , introducing changes may be difficult, which will increase the web developer's work costs. With some CMSs, it will not be possible to implement changes at all.