From the previous version of the FEPW program

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This is a great way to stand out and cover ground that no one else has covered. Aim to add more depth and breadth rather than say the same thing in a new way. See if you are effectively optimizing your page for keyword targeting (eg are you including keywords and organic variations in metadata, titles and body content). If not, go ahead and optimize these elements further. Another thing you can do is check your page in . What are your current rankings? Any surprises? If you haven' t optimized for certain terms but you are already ranking for them then this is a great opportunity to focus your copy on those queries. It's a quick win to take their progress to.
  
As we mentioned before, your keyword's search volume may be declining. If so do some additional keyword research and see if you can find some alternatives that are still popular.These terms are then used as targets to shift the focus to what the user is interested in. Merging multiple posts together Do photo retouching you have multiple pages covering the same topic? If so it might be worth merging them together instead of having two similar pages on your site. This will mean that the remaining posts will be more comprehensive. It also takes care of any cannibalization that might be holding you back. Don't be in a hurry. It's important to think strategically about where you want your content to end.



Check and or to see which similar pages perform best. Choose the best performing pages Keep the face and merge other posts with this one. When merging posts together, make sure content is not duplicated. Remove any sections that answer the same question but keep elements that add depth and breadth.After merging the content into one page delete the old page and set up a permanent redirect. This is by no means an exhaustive list but provides a good starting point for refreshing your content. This is all well and good but is there any way to move your content forward so that it doesn't slump again How to build a moat around your content While there is no surefire way to prevent content rot there are things you can do to stop it.