The percentage of subscribers who unsubscribed

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While looking at your overall click-through rate is important, knowing which links get the most clicks can help you gauge how useful your content is to readers. conversion rate There are various CTAs (Call to Action) within the newsletter to encourage users to take action. The percentage of recipients who completed the action after clicking the CTA. Actions such as signing up for a new member on a web page through a newsletter or generating sales by clicking the ‘Buy’ button can fall into the ‘post-stage’. Conversion rate = (Number of people completing desired action ÷ Number of emails sent) x 100 bounce rate This is the percentage of emails sent that did not reach the sender properly. Bounces may occur due to incorrect email address or server problems. This is not a problem if the bounce rate is less than 5%, but if it is higher than that, you need to check whether there are any bounce issues on a specific domain and whether the email list is properly updated.


Bounce rate = (Number of bounced emails ÷ Total number of emails sent) x 100 Subscription Cambodia Phone Number Data cancellation rate  (opted out) from your email list after receiving an email campaign. This means that you will no longer be able to send emails to these recipients in the future. If the subscription cancellation rate is high, it can be frustrating as a marketer. Receiving clear feedback from users is one of the newsletter's achievements, so improving the target and content based on this can be more helpful in achieving your marketing goals. Why email marketing goals are more meaningful than KPIs Previously, it was common to measure effectiveness based on email KPIs, but recently, indicators such as open rate have lost their reliability, and there is a tendency to prioritize email marketing goals over KPIs. This is because policy changes in email platforms have made it difficult to determine accurate indicators such as open rates.




KPIs are also important, but it is more important to set the right email marketing goals and plan actions accordingly rather than conducting email marketing while being immersed in KPIs. Now, let’s look at how to set the right goals. How to set the right email marketing goals 1. Set overall business goals The first step is to define the main goals you want to achieve with your email marketing campaign. Goals may include increasing trial subscribers, increasing social media followers, increasing sales, or improving customer engagement. 2. Audience analysis It is important to accurately analyze the people who will receive our emails. In addition to their demographic information, we can use information such as whether they are already using our products and, if so, how often they use them.