This second member of the equation

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Otherwise, however, we recommend that you continue reading this post. The same suggestion applies if you don't know HubSpot, are curious to know more and want to delve deeper into the meaning of the concepts that revolve around it. You're one of us? Well: let's see what HubSpot is, how it works and why you should adopt it for your business. What is HubSpot? is a company founded in 2006 in Massachusetts, but its name is generally used to indicate the software that it develops and distributes. This product is presented with a double platform, one for marketing and the other for sales; for the purposes of this article, we will only talk about the first. Simply put, HubSpot is an all-in-one marketing tool that provides you with useful features for blogging, SEO, social network management, email, landing pages, marketing automation and web analytics.

You can build your entire company website on it and also use it as a CRM. So far, we have a portrait of a powerful and complex technology to use in the administration of your business. In reality, however, HubSpot is not just this. It is indeed a technology, but closely linked with the application of a methodology called .is of fundamental importance to fully understand the instrument. HubSpot is platform + Inbound Marketing, technology + methodology. Neither term, taken alone, can properly Iraq WhatsApp Number Data define what HubSpot is. HubSpot itself describes its product as “inbound marketing software that helps businesses attract visitors, convert leads and earn customers”. The software helps companies, but it doesn't do everything by itself: what it can do for you is offer you everything you need to implement a best-optimized Inbound Marketing strategy.





What HubSpot is not To make the concept clearer, let's also briefly look at the other side of the coin: what the tool we are talking about does not represent. . It is indeed a platform on which you can create your company's website and manage its contents, but it differs from a traditional CMS in a rather clear way. There are mainly 2 substantial and structural aspects responsible for this diversity: the native integration of all the tools internally and the possibility of setting personalized browsing experiences for users. HubSpot is not a Content Management System: it is rather a Content Optimization System, a platform for doing Inbound Marketing. Secondly, HubSpot is not an off-the-shelf solution that automatically grows businesses. Often, entrepreneurs plan to adopt a certain software and integrate it into their habits, with the expectation that the new solution will make normal everyday operations simpler and faster.