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Keyword, and to what people are searching for, the more link equity you can send to that page. Deep linking for mobile apps As promised, we’ve come to the part of our discussion where we’ll specifically address mobile apps. Why would you want to deep link to your mobile app? For all the same reasons you would deep link to your website to increase navigability, drive users to convert, and drive link equity. But when we talk about mobile linking in the context of mobile apps, we’re most often going to be concerned with that second use case driving users to convert.

Let’s look at this great example from Apps Flyer.  apps works As a mobile app marketer, you’re going to wedding photo editing service  have any number of campaigns out in the ecosystem at a given time. Campaigns on a range of platforms, with a range of messaging, targeting a range of prospective customers. Deep linking in those campaigns helps drive users to the correct user journey in your app one that nurtures them with the correct content and app experience, and ultimately, encourages them to sign up. Get the best ideas ever to promote your business or app.



Best Ways to Promote Your Business When to deep link to your mobile app Let’s look at some common use cases for deep linking in mobile apps, and talk about why each works. . Abandoned checkout flow Consider an app like Instacart. Millions of daily active users use the Instacart app for local food delivery. But how many of them actually get through the entire checkout process? That’s where a well timed email campaign or SMS notification, combined with a deep link to the customer’s cart, can really come in handy. abandoned cart email with deep link to app By linking this email directly to.