From Plex culture to the no-spend challenge, which app is recommended by App
Recently, consumption trends in 2030 are changing. Just a few years ago, the 'Flex' culture, which showed off one's wealth, and the 'YOLO (You Only Live Once)' culture, which proclaimed that one lives only once and did not spare any spending for oneself, were dominant. Nowadays, ‘thrift rooms’ and ‘zero spending challenges’ are becoming popular, showing a new consumption trend. They make a little money by selling used items they don't use through 'Carrot Market', and they are also showing a lot of interest in 'App Tech', which uses money-making apps to collect points and cash them out. Using Listening Mind Hubble, we checked the search volume for ‘App Tech’ and ‘Flex’ for one year. Considering that Flex includes keywords unrelated to Flex culture such as 'Coupang Flex' and 'Korean Air Economy Class Flex', it can be inferred that the search volume for 'Apptech' is higher than 'Flex'. Listening Mind Hubble, ‘AppTech’ vs. 'Flex' I used the Persona View function to check keywords related to ‘App Tech’.We were able to confirm that apptech, jjantech, and even the no-spend challenge were all searched for in relation to each other. It was inferred that there were especially many keyword searches related to 'Cash Week' among App Tech apps. Let’s learn more about this below! ‘App Tech’ PersonaSpecial DataView Recommended by Apptech, which money-making app is most interesting to users? Apptech also has various methods of pedometer and attendance check. So what was it that attracted so many users? Listening Mind Hubble, Top 10 keyword searches including ‘Apptech’ We were able to confirm that the monthly search volume was high in the following order: ‘Walking App Tech (2,033)’, ‘Attendance Check App Tech (1,183)’, and ‘Survey App Tech (980)’. We were able to confirm that walking app technology was something that many users were interested in.
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When looking at brands, it was confirmed that 'Monimo Apptech (1,600)', 'Toss Apptech (1,156)', and 'Facebook Apptech (673)' were the highest in that order. We can see that there is a need for app technology, mainly through finance-related apps. Cash Walk, the powerhouse of app tech Among the reward apps, the one with the highest search volume was Cash Walk. Cash Walk started with a money-making pedometer and expanded into various reward forms such as money-making quizzes and Cash Docs. Why is Cash Walk’s search volume so high? The answer was in the search keyword. Listening Mind Hubble, Top 10 keyword searches including ‘Cashwalk’ The keywords that had a higher search volume than the 'Cash Walk (690,100)' brand keyword were 'Cash Walk Money Making Quiz Answers (6,262,700),' 'Cash Walk Answers (1,888,300),' and 'Cash Walk Money Making Quiz (916,866)'. In other words, you can see that the intent of the search to find the correct answer to the Cash Walk money-making quiz was very high.
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